Most people enjoy films; most are happy to make claims about how they make us feel (emotive claims) and what we think about them (evaluative claims). We might, for example, say that a particular film made us cry, or frightened us, or had us ‘on the edge of our seats’. We might say a film is a ‘must see’, that ‘it wasn’t as good as his last’, that it ‘stinks’, or that it was a great story.
